Orlando Pirates part ways with one beer sponsor for another!

Posted on August 6, 2025
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Orlando Pirates have officially parted ways with their long-time beer sponsor Carling Black Label.

The Buccaneers and Carling Black Label had been partners for 14 years between 2011 and 2025.

However, the partnership has amicably come to an end although reasons behind that are still unclear at this stage.

Now, Heineken-owned beer, Amstel Lager, has taken over from Carling Black Label as Pirates‘ newest beer sponsor.

The launch took place at Orlando Stadium on Wednesday, 6 August.

Orlando Pirates and Premier Soccer League chairman Dr Irvin Khoza addresses the media in Johannesburg
Orlando Pirates and Premier Soccer League chairman Dr Irvin Khoza addresses the media in Johannesburg. Image: Sowetan

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