Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion (R23.9 billion) over the next 10 years.
Manchester City’s extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history.
Having agreed a £65 million per year deal with the German company in 2019, Manchester City’s new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports.
Shatters Premier League record
That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023.
Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.
“We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons,” City Football Group chief executive Ferran Soriano said.
“Puma have seamlessly integrated into our organisation, and we have enjoyed many historic moments together, engaging fans globally.”
Puma chief executive Arthur Hoeld added: “Puma’s partnership with Manchester City has been a great success both on and off the pitch.
“Trophies, a perfect stage for our performance products and commercial success were exceptional.”
Manchester City’s massive deal comes after the club’s first season without major silverware since 2016/17.
Pep Guardiola’s men finished third in the Premier League after winning the title for the previous four seasons.
They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal.
Do you rush out every season to buy the latest shirt of your favourite team?
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By Garrin Lambley © Agence France-Presse