Kaizer Chiefs Marketing & Commercial Director Jessica Motaung has explained the club’s new kits are rooted in African art and creativity.
Earlier on Monday morning, Chiefs unveiled the club’s new home and away strips, which will be first worn during Saturday’s Toyota Cup against Asante Kotoko.
Motaung explained the design of both kits is inspired by an African theme, epitomising Amakhosi’s battle-readiness for the upcoming domestic and continental season.
“It promises to be a great season ahead with the Club celebrating our 55th anniversary by winning a major trophy and qualifying for CAF competition, which were some of the goals we had set for ourselves when the year started,” says Motaung.
“With this in mind, we returned to our roots with the home jersey, staying true to the colours we are known for.
“The away jersey always allows us to play around a bit and we are proud of the camouflage-like design that represents the shields and the garments worn by Africans during traditional events.
“It’s symbol of fashion, art and creativity that will be worn by hardcore football fans as well as general fashion enthusiasts.”
Motaung continued to praise the club’s relationship with Kappa, which goes in it’s third season since the two brands reunited.
“The process of designing and selecting the kits for the team during our first two seasons with Kappa have been wonderfully creative and the response from supporters has emphatically confirmed that. We expect an even better response this year,” she adds.
“As we say, the jersey doesn’t just play, it represents. We have come up with jerseys that the players will find comfortable to play in while looking resplendent when they take to the field this season.
“With the new jerseys, tracksuits, polo shirts, t-shirts, bags and caps, Amakhosi supporters are guaranteed to draw envious glances from opposition fans for their style and panache,” Motaung concludes.
Ricky Joseph, Director at Kappa South Africa revealed the theme under which the new kits were launched – ‘The jersey doesn’t just play, it represents’.
“The new kits we have designed as Kappa and Kaizer Chiefs give us cause for great optimism ahead of the new campaign,” he says.
“With the theme for this season being ‘The jersey doesn’t just play, it represents’, we look forward to seeing the supporters filling the stands, home and away, proudly displaying their brand new 2025/26 Kaizer Chiefs kit and merchandise for all the world to admire.”
